YouTube 資深人士 Casey Neistat 批評 YouTube 文化,聲稱貨幣化掩蓋了創造力
凱西·內斯塔 (Casey Neistat) 是 YouTube 上的知名人物,經常因推廣日常視頻博客趨勢而受到讚譽,他最近出現在 Flagrant 播客上,表達了他對創意空間現狀的看法。他認為,對貨幣化的追求已經變得如此主導,以至於它優先於創造力。
據製作了數千個視頻博客的凱西說,觀看次數和收入等分析從來都不是他的主要關注點。相反,他在內容中優先考慮創造力。事實上,他透露他不再通過他的 YouTube 視頻獲利。
On behalf of YouTube, please make this video @Casey pic.twitter.com/TitRsHeRRZ
— Jay Alto (@theJayAlto) April 27, 2023
“YouTube 讓我難過”- Casey Neistat 的最新項目
Casey Neistat 在最新一期的 Flagrant 節目中露面時宣布,他正在製作一個關於 YouTube 文化的新視頻,他將其命名為“YouTube 讓我難過”。此外,他還說:
“我想認為,對於有抱負的創作者來說,上 YouTube 的驅動願望是他們想要一個表達創意的渠道,他們想要創作藝術,他們想要製作有趣的東西,他們想要講故事。那是我唯一的動力。我從不看指標。這就是為什麼我不通過我的頻道獲利。”
(時間戳:00:22:06)
他繼續:
“現在它取決於另一個方向,那就是貨幣化……我認為這就是 YouTube 文化的發展方向。這是一個無賴。
他還表示,大約六七年前,在視頻博客的鼎盛時期,創造力比現在更受重視。他說:
“我想回到六七年前的視頻博客時代,更多的是關於創造力。”
粉絲們是這麼說的
粉絲們在回复部分錶達了對 Casey Neistat 評論的讚賞。作為 YouTube 社區的資深人士,他的話很有分量。
一些人還批評 YouTube 已經成為一家大公司,影響者文化更多地依賴於戲劇而不是創造力。以下是一些值得注意的反應:
It is interesting to hear from such a legend in the space. I agree, back 7-8 yrs ago there wasn't as much focus on metrics for newer creators.
There's a growing imbalance between wanting to create content vs wanting content to perform; discussing the middle ground would be 👌
— Connor Brogan (@Constillate) April 27, 2023
Could we have a little of both?
Prioritizing Creative VIBES 1st and foremost.— Paul Desbaillets (@pauldesbaillets) April 27, 2023
exactlyyy love that he addressed this issue , but i currently i started seeing creators starting to go back to creating content out of love and creating an actually good video , hope he does a full vid about this
— AdamAsta 🇲🇦 (@AdamAstaoui) April 27, 2023
I needed to hear this. I felt guilty for my wanting to do YouTube by focusing on my passion because so many creators around me are focused on money. Made me feel like focusing on creativity is doing YouTube the wrong way.
— Jurnee (@pixelpondering) April 27, 2023
It's true, there's a lot of movement towards that direction..
— Ryker 📈 (@Ryker_Strategy) April 27, 2023
EXACTLYYYY this is so accurate
— Pete Z (@PeteZog) April 27, 2023
This has been the corporate world for the past several decades, flowing down into the smallest of details of our existence. This is one reason corporations get into trouble, focusing on the metrics. If one lives their passion, the rest will fall into place. ❤️
— JP Scott (@yrmwt2) April 27, 2023
Reminds me of the good ol days of early YouTube with smosh, Harry Potter puppets (forgot the name), Ryan higa etc. it was all just people having a laugh. Then a lot of them got bought out by a big company and needed to monetise. It all turned into drama/influencer culture w ads
— Andrew Carlton (@andocarlton) April 28, 2023
Casey 目前在他的主要 YouTube 頻道上擁有超過 1250 萬訂閱者。雖然不再天天上傳,但他依然活躍在平台上,他的很多視頻都展現了紐約的多面性。
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